VOICES

A lot of writers sound the same no matter who they are working for. Not me. If I have a writing superpower it’s that I can completely transform my voice and style to fit the brand and the audience. Sassy, sincere, swank, laid-back, buttoned-up, tweedy, pinstripey, warm, cool, C-suite, sweet sixteen—whatever you are about, I get the zen, channel the tone, and put it out there in the pitch-perfect voice for the brand.

Check out a few samples here.

ABOUT

I work with companies in a broad and eclectic range of industries, on projects that run the gamut from naming a soft drink to concepting billboards for a hair salon, to writing content for a real estate website, to developing scripts for a travel show on cable TV.  If it’s about swaying minds, hearts or behavior, and it involves using words, I can probably help you with it.

P.S. To see a list of some of the clients I’ve worked with, click here.

FEATURED

Bizarre Foods host Andrew Zimmern satisfies his taste for extreme cuisine in the three-part mini-series Dining With Death, and I got my gross fix writing about it.  Sample a bit more of the script right here.

Production company: Tremendous! Productions

WEB

I developed content on Greer & Associates’ site to reflect the Minneapolis agency’s unique capabilities and esprit de corps.  Check it out, along with a couple other websites here.

Creative director: Brian Matson.

Art directors: Tari Johnson & Craig Nordeen

PRINT

Innovative Furniture Solutions wanted me put out the word in their capabilities brochure that they were up for any challenge a client might throw at them. Take a look at the result and other print pieces here.

Art Director: Chris Vice

MEDIA

Three TV spots for Nutrisoda starred a slacker puppy and an overachieving can of the product, otherwise known as The Good Soda. See them, and a grab-bag of projects in other media right here.

Agency: Greer & Associates

Director: Ken Greer.

B2B

Affectionately known as the school ring and yearbook company, Jostens wanted to translate the emotional equity from that business to its new performance incentive offering. See how I told the story in their sales presentation, along with other business-to-business projects here.

Agency: Kenyon Consortium

CONSUMER

More chichi for less cha-ching.  What’s not to love? This is one of a series of billboards for Cost Cutters hair salons. You can see my work for them and other consumer clients here.

Agency: Tango Creative

NON-PROFIT

Hunger Solutions Minnesota works to raise awareness of and put an end to hunger in our state.  See some of what I did to help them, as well as projects for other nonprofit clients here.

Art director: Chris Vice

Photographer: Andy King